While we were in Portugal we cleaned up trash at a small fishery located in the Sado Estuary, we really saw first hand the problem. Everyone believes that when they do something it doesn't make that much of a difference, but when that one person is multiplied by billions, it does. This is what inspired #startaholiday because we believe that if there was one day devoted to cleaning the shores of the world would be extremely impactful. In one hour our group of 22 collected 11 bags of trash, that's 1/2 a bag per person. If just 1/2 of the world participated in this holiday, that would be 3.9 billion people picking up 1/2 a bag per hours, that's 1.95 billion trash bags full!